Does Pay Per Click Chiropractic Marketing Really Work?

Whenever I have a chiropractor approach me and speak about how pay per click advertising on Google and Yahoo is the best thing since sliced bread, I sit back and smile. When chiropractic practices or other small business newbies first break into internet marketing, usually these paid mediums are the first types of marketing exploited since they appear to be quick, simple, and promising in returns. Quite honestly, there excitement is only natural, as it feels like a big accomplishment to begin to market on the internet. Now, it is possible to run highly profitable Google Adwords campaigns, however, the hard reality is most spend thousands upon thousands in hard knocks with nothing to show.

Personally, I am known throughout the chiropractic marketing world as the social media expert, YouTube chiropractor, video marketing and social networking authority. I choose to take advantage and teach others how to mine these free websites for tons of new patients and create multiple sources of income. But, in lieu of this I have a confession.

I need to confess that for a very long time I was running pay per click marketing. I was using it, as well as starting amazing campaigns that raked-in nearly 15 new patients each month. Was this success instantaneous? No! I dished-out $10,000 on this type of marketing before I found what was really cost effective. I luckily had the money to lose that allowed me to learn these tips and tricks, but if you dont have money to loose, I say stay away from pay per click like the plague.

Now, how do you get enough of a return on your money to make your marketing lucrative in this financial crisis? Im no martyr, but my struggles have taught me valuable lessons about using free mediums online for whopping chiropractic advertising success. Imagine beginning a huge internet marketing campaign for your chiropractic practice that is completely free! You heard me—- FREE! When you use the free resources provided by web 2.0 sites such as Facebook, MySpace, and YouTube, youre telling the world about your chiropractic practice, and theres no cost upfront. That means nothing to lose.

You are simply putting your message and your story in front of masses of targeted people. You can meet people that have the exact same interests as you along with tons of members in your local community. With a simple click of a mouse you can be spreading your chiropractic message and promoting your practice like wildfire.

In 2009, video marketing is going to completely take over the marketing world as we know it. Videos on Yahoo and Google already comprise about 50% of the material youll find online, and that number is going to increase exponentially in 2009. When you create videos that show you in your office, telling your story, giving patients a tour of your facilities, these potential patients will begin to feel that they know and trust you, even before stepping through your door.

If you choose to utilize pay per click (PPC) for your chiropractic marketing and advertising, make sure to set a daily spending limit. This was a rookie mistake that I made about 5 years ago when I dove in. You can literally specify that you only want to shell-out $20 dollars a day and Google will run your ads sporadically and dispersed so you will still get exposure. I didn’t set a limit originally and I unintentionally spent about $130 my first day!

This isnt to say that pay per click will not benefit you, because it will in some way. There are some chiropractors that scream to the hills that theyre getting 40 new patients a month, but these kinds of figures arent realistic. Make sure that what youre spending makes sense for what youre getting back, profit-wise. Its a good idea to create a header for your video such as shoulder pain as opposed to the name of your practice. When you gear your marketing material towards the needs and concerns of the potential patients, youll get a much better return on your investment (ROI).

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