by Matthew Loop DC

So, perhaps youre a chiropractor who decided to purchase a fancy and costly website, believing that this would magically drive new patients through your door. My guess is that a practice management group was the mastermind behind this fruitless scheme. Are you still struggling month to month, and paying a bundle on inefficient marketing? Youre not alone, because in my experience almost all chiropractors are digging this same grave. Thats because without traffic to your website, you dont have a website.

So why is traffic so difficult to obtain with an online world so filled with traffic? The answer is that youre using outdated methods of marketing that dont know how to tap into internet traffic, or how to draw that traffic to your expensive website. No one in school is taught the methods to do it, and no one in these management groups knows anything about it either. But, you can utterly transform your practice when you know the secrets of driving traffic to your website. Trust me, I know. I was able to learn the secrets of traffic generation, and used my knowledge to generate a 5 figure income for myself each month.

So how do you get tons of visitors to your website, you ask? You need to take advantage of the power of article marketing initially. When you can gain credibility as an author on Google and Yahoo, youre doing yourself an immense service. Start with one article a week. Youre going to start to see incredible traffic and buzz just from the snowball effect of this simple habit.

The next method is starting a consistent blog. When you blog a few times a week about your expertise and attach videos, press releases, podcasts, and announcements, youre increasing your search engine index by leaps and bounds, and that means huge traffic to your website.

Now what youre going to want to do is consistently contribute to forums like Yahoo Answers, taking the posture of an expert and problem solver. When people read your answers to popular posts, theyre going to find you at your website to learn more. That means that as little as 15 minutes a day can drive thousands of people to your website.

Now, youre going to want to network and meet people online, and the sure-fire method of accomplishing that is through social media sharing sites like LinkedIn, Friendster, Facebook, and the like. These amazing Web 2.0 sites are taking over the internet, and when you request friends from you community on these sites, theyre going to check your website to see who you are and what youre about.

Pay Per Click is perhaps the next step you should take, using sites like Google, Yahoo, and MSN to send targeted traffic to your website in large quantities. With the automatic method, youre going to create traffic on demand, and when you have experience in this, you can avoid the pitfalls that get you to throw down lots of money. Create a monthly budget and dont surpass it when it comes to PPC.

Finally, we arrive at chiropractic video marketing. It’s been said recently, and I can tell you from a great deal of personal experience, that video is the most powerful medium for allowing your target market or local community to get to know you! Mark my words, 2009 is the year that video marketing completely explodes! It will no longer be an option for chiropractic internet marketing, it will be a must. Your videos work for you all day and all night getting you maximum exposure and producing unparalleled leverage. Your viewers are able to meet and know you before they ever do so face to face. I cannot even begin to tell you how many new patients I have gained from this method, not to mention substantially increasing my bottom line! Let’s face it, most would be more inclined to watch a video than read text on paper or the internet anyway.

These are some of the most powerful tools for chiropractic marketing today that I have laid out for you. You can utterly transform your practice with these methods, and see unbeatable numbers of new patients walking through your practice doors each month. When you work smart instead of hard, youll be leveraging your time in amazing ways and experiencing freedom you never thought possible. Put your expensive chiropractic website to good use, and start driving traffic with internet marketing and the power of Web 2.0.

About the Author:
by Matthew Loop, DC

If you hired an expensive SEO guru to take your chiropractic marketing to the next level, and you haven’t seen results in one day, then your marketing expert doesn’t know a thing about how to successfully market your practice. Real results should be seen in one day from search engines like Google, Yahoo, and MSN. Get rid of the guru! There’s a better way to do SEO, and it will get you to the top 3 of the first page listings in these popular engines.

I see the average chiropractor making this same mistake over and over. For some reason, maybe just from deceptive sales tactics, chiropractors feel they need to pay between $500-$1500 on SEO for their website every month. The problem is that they’ve been scammed because of lack of understanding and awareness about basic search engine optimization.

Everyone in the chiropractic world is paying a fortune to perhaps end up on page 33! That isn’t anywhere near to the top 3, where you should be. I’ve used a very secret strategy to get at the top of the search engines, and the success that has brought me is unbelievable. Well, my secret is no longer a secret because I’ve coached thousands of students to do the same thing, and their success is certainly no secret either. When I revolutionized this marketing strategy in 2005, it was from the realization that videos have tremendous indexing on Google and other powerhouse engines. It helps to understand why when you realize that Google purchased YouTube for 1.1 billion. Are you starting to see what I’m talking about?

With this revelation, I began to use a free service called TubeMogul to submit my videos (chiropractic marketing and others) to about 12 web 2.0 video sharing websites automatically. This actually got rid of the numerous hours I was spending manually uploading my videos to these networks. What a breathe of fresh air it was and it helped leverage and free-up a great deal of time. What I also noticed, was that I was able to begin to get-on an canvass the search engines for whatever keywords I wanted pretty quickly. Very interesting and fun, I thought.

Here’s the real kicker: I didn’t spend one cent to do this! Don’t feel silly if you’re wasting thousands of dollars a year on marketing right now, because you’re not alone. Only you can blanket the internet with your personal profile and material, and this information can come up in top billing in Google, Yahoo, and MSN. No need to pay an SEO specialist to push you further into debt!

I thought things were as good as they could possibly be, until I discovered a video sharing service that made TubeMogul look like a bread factory. My output was multiplied by 10, all with the click of a button. Like magic, in one moment I was on 60 more sites than I had been the moment before. Within 48 hours I can get a video at top billing on Google, and this can even happen within 24 hours. The proof is in the pudding, and my proof is right before my very eyes when I see my videos, articles, and website at the top of the major search engines.

To be a successful chiropractor and have a thriving practice, you need to effectively leverage your time and tasks. It’s so important to find the right video and article submission services to send your material. These services are the very best to leverage your time, while saving you an incredible amount of money.

So, to set the record straight, getting to the top of the search engines in less than two days (for Free) is absolutely possible! Don’t let your current SEO guy tell you otherwise. All chiropractors and other business owners will have to learn this eventually. The ones that take the bull by the horns and learn it now will be able to prosper and create real wealth during this long economic recession. The choice is yours to adapt or have your business become extinct. As technology and communication change, so must we if you want to thrive.

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